Search results for " cultural factors"
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Does Culture Matter? : Measuring Cross-Country Perceptions of CSR Communication Campaigns about COVID-19
2022
The COVID-19 pandemic has brought several challenges to businesses and societies. In response, many corporations have supported local communities and authorities in the management of the pandemic. Although these initiatives, which can be considered forms of corporate social responsibility (CSR), were highly coupled with explicit CSR communication campaigns, little is known about whether these campaigns were effective. Previous research indicates that culture can shape people’s perceptions of CSR initiatives and communications, suggesting that businesses pay attention to careful consideration of cultural norms for effective CSR communication. However, the COVID-19 pandemic as a new CSR setti…
ANÁLISE DA PERCEPÇÃO DOS RESIDENTES SOBRE O IMPACTO CULTURAL E DESPORTIVO DE UM GRANDE PRÊMIO DE FÓRMULA 1
2013
The aim of this study is to analyze the resident’s perception about the cultural and sport impact of European Formula 1 Grand Prix. Cluster analysis was performed by combining hierarchical and non-hierarchical methods, which allowed us to differentiate three groups with different perceptions towards sporting event: Unfavorable, Moderate Unfavorable and Moderate Favorable. Most residents believe that this event has no significant impact to cultural and sporting level. Also, differences were found between the three groups of residents in the interest of Formula 1, the support for the event, attendance and the degree of identification.